Global Missions Campaign

In the Summer of 2014, I was able to travel to Guatemala with Wesley Memorial United Methodist Church and Oak Ridge Methodist Church to serve on a missions team and act as a PR practitioner and carry out a campaign to raise awareness to their Global Missions Programs. I used a a multiple platforms to carry out a very visual campaign that would resonate on a emotional level with the churches’ wide demographics.

Diet Coke Student Ambassador Campaign

In Spring of 2015 I was chosen to represent the Coca-Cola Company, specifically the Diet Coke Brand, on the University of Georgia’s campus. As part of the marketing and PR campaign under MRY Marketing group, my partner and I planned 3 on campus events and created organizational partnerships to promote and reinforce brand image.

The final campaign was called “Taste Buds Contest”which was a combination of events and an 11-week social media scavenger hunt which engaged students and got them talking about the brand.

On Pointe

In Spring of 2014, I spent the semester documenting the life of a student ballerina, Lauren Craine for a multimedia documentary. Here is a selection of photography from the project.