Diet Coke Student Ambassador Campaign

In Spring of 2015 I was chosen to represent the Coca-Cola Company, specifically the Diet Coke Brand, on the University of Georgia’s campus. As part of the marketing and PR campaign under MRY Marketing group, my partner and I planned 3 on campus events and created organizational partnerships to promote and reinforce brand image.

The final campaign was called “Taste Buds Contest”which was a combination of events and an 11-week social media scavenger hunt which engaged students and got them talking about the brand.

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