Category: Campaigns
Global Missions Campaign
In the Summer of 2014, I was able to travel to Guatemala with Wesley Memorial United Methodist Church and Oak Ridge Methodist Church to serve on a missions team and act as a PR practitioner and carry out a campaign to raise awareness to their Global Missions Programs. I used a a multiple platforms to carry out a very visual campaign that would resonate on a emotional level with the churches’ wide demographics.
Diet Coke Student Ambassador Campaign
In Spring of 2015 I was chosen to represent the Coca-Cola Company, specifically the Diet Coke Brand, on the University of Georgia’s campus. As part of the marketing and PR campaign under MRY Marketing group, my partner and I planned 3 on campus events and created organizational partnerships to promote and reinforce brand image.
The final campaign was called “Taste Buds Contest”which was a combination of events and an 11-week social media scavenger hunt which engaged students and got them talking about the brand.
Unlocking Keywords Campaign
As part of my internship with HW Creative Marketing, I was able to head up a marketing campaign for an ebook that I wrote on mastering keywords for small businesses. As part of the campaign, I wrote several blog posts to bring attention back to our premium content offer. This was not only a phenomenal experience to strengthen my writing skills, but also to become more knowledgable on a subject that is becoming vital in the digital era. Here are a few examples of some content that I authored for the campaign.
natallwhowander.com 